Privacy Policy

1. Introduction

S J Feist & Co Ltd values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, use our services, or become a customer. We follow the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Data (Use and Access) Act 2025, and the Privacy and Electronic Communications Regulations (PECR).

2. Who we are

S J Feist & Co Ltd is the data controller for the personal data described in this policy, which means we decide how and why your personal data is used.

• Company number: 04773281, registered in England
• Registered and trading address: Chameleon House, Drury Lane, St Leonards-on-Sea, East Sussex, TN38 9BA
• Email: info@sjfeistandco.co.uk
• Phone: 01424 754247

3. What information we collect

We collect and process the following types of personal data:

• Identity and Contact Data: your name, email address, phone number, postcode and any message you provide when you contact us via our website contact form.
• Technical Data: IP address, browser type, operating system, device type and referral information, collected through cookies or similar technologies.
• Usage Data: information about how you interact with our website, including pages viewed and time spent on the site.
• Customer Data: if you become a customer, your address, the work carried out, quotes, invoices and payment records, held in our job management and accounting systems.

4. How we collect your information

We collect your data through the following means:

• Contact Forms: when you fill out forms on our website to make enquiries, we collect the details you provide to respond to your request.
• Cookies and Tracking Technologies: managed via a consent banner powered by CookieYes, which lets visitors control their preferences in line with UK GDPR and PECR.
• Becoming a customer: once you book a job with us, further details are collected and held in Big Change, our job management system, and Xero, our accounting system.

5. How we use your information

We use the data we collect for the following purposes:

• To provide, operate, and maintain our website
• To respond to enquiries and provide quotes
• To arrange and carry out work for you, and to invoice you
• To analyse website performance, using Google Analytics and Google Tag Manager
• To contact existing or former customers about services similar to ones we have carried out for them
• To ensure compliance with legal obligations, such as accounting records

We rely on the following lawful bases for processing your personal data:

• Consent – for example, when you choose to accept cookies
• Performance of a contract – where we need your details to give you a quote or carry out work you have asked for
• Legitimate interests – to operate and improve our website, respond to enquiries, and contact existing or former customers about similar services, as long as it doesn’t override your rights
• Legal obligation – when we’re required to retain certain information to meet legal or regulatory requirements

Where we email existing or former customers about our services, we rely on the “soft opt-in” rule under PECR. This lets a business contact people it has a prior relationship with about similar products and services, provided you were given the chance to opt out when we first collected your details, and you can opt out of every message we send. You can unsubscribe or ask us to stop at any time by emailing info@sjfeistandco.co.uk.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience and monitor website activity. These technologies allow us to:

• Analyse website usage, via Google Analytics, delivered through Google Tag Manager
• Ensure the correct functioning of the site and its features

You can manage your cookie preferences via the cookie consent banner powered by CookieYes. For more detail on the cookies we use and how to control them, please refer to our Cookie Policy.

7. Third-Party Processors

We share personal data with the following organisations, who process it on our behalf or in their own right:

• Google (Analytics and Tag Manager): to measure website performance
• Google reCAPTCHA: to protect our contact form against spam and malicious activity
• CookieYes: to manage cookie consent
• Trustindex: to display customer reviews on our website
• Google Maps: to show our location
• Our website host: to keep the site running
• Big Change: to manage jobs, quotes and service history
• Xero: for invoicing and accounts
• Clover, provided by Lloyds Bank: to take card payments

Some of these, including Google’s services, are based outside the UK. Where this happens, appropriate legal safeguards are in place to protect your data. We do not sell your personal data to anyone.

8. Automated Decisions or Profiling

We do not use any automated decision-making processes or profiling, including targeted advertising.

9. Retention Period

We retain personal data only for as long as necessary:

• If you make an enquiry that does not go on to become a job, we keep your details for two years.
• If you become a customer, we keep your records for seven years from your last job with us, to meet our accounting obligations. Your records stay on our systems even if a particular quote does not go ahead, since jobs are tracked from the point of enquiry. We review our records periodically and remove accounts that are no longer active, and we do not send marketing to inactive accounts.
• Google Analytics data is retained according to Google’s standard settings, currently 26 months by default.

You can always request the deletion of your data if you no longer wish for it to be stored.

10. Children’s Privacy

Our website is not intended for children under the age of 16, and we do not knowingly collect personal information from children. If you believe we have collected data from a child under 16, please contact us immediately to have that data deleted.

11. Legitimate Interests

In certain cases, we process your personal data based on legitimate interests, such as improving website functionality or communicating with you about services you’ve enquired about. If you object to this processing, you can opt out by contacting us at info@sjfeistandco.co.uk. We do not currently rely on any of the Recognised Legitimate Interests introduced by the Data (Use and Access) Act 2025, such as safeguarding or crime prevention.

12. How we protect your data

We implement industry-standard security measures to protect your personal data, including:

• Secure servers and encrypted connections (SSL certificates)
• Regular updates and maintenance to the website and its plugins
• Protection against unauthorised access and cyber threats

13. Your Rights

As a data subject under UK GDPR, you have the following rights:

• Access: request a copy of the personal data we hold about you
• Rectification: request correction of any inaccurate or incomplete data
• Erasure: request deletion of your personal data, under certain conditions
• Object: object to the processing of your personal data in certain circumstances
• Restriction: request the restriction of processing of your personal data
• Portability: request the transfer of your personal data to another service provider
• Withdraw Consent: if we are relying on your consent, you may withdraw it at any time

To exercise any of these rights, please contact us at info@sjfeistandco.co.uk.

14. How to complain

If you are unhappy with how we have handled your personal data, you can complain directly to us. Email admin@sjfeistandco.co.uk or write to us at the address above, marked for the attention of Stuart Feist, Managing Director. We will acknowledge your complaint within 30 days.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: www.ico.org.uk
• Phone: 0303 123 1113

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we make updates, we will post the updated Privacy Policy on this page with a new effective date.

16. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your data protection rights, please contact us:

S J Feist & Co Ltd
Chameleon House, Drury Lane, St Leonards-on-Sea, East Sussex, TN38 9BA
info@sjfeistandco.co.uk | 01424 754247